A new brand to improve the Andalusian Early Potato.

Andalusia is the largest producer and marketer of potatoes which product hasn´t been living its best time, with a decrease of production and exports in the last ten years, and now, thanks to initiatives Association of Producers and Exporters of early potatoes in Andalusia, is taking off and facing the future with hope.

Three years ago the partners, concerned about this situation, decided to grab the bull by its horns and developed a strategic plan for today is beginning to bear fruit. The first one was to make a corporative brand. It´s expected to this brand also works as a quality brand with which the origin and level of taste and freshness of this product is guaranteed.

Therefore, people can feel sure to consume early potato by looking for the new brand in the back of the pack.

With this new brand, it has also been established many lines of work, mainly in promotion, both in European and domestic market.

The proposal of this new brand is to take advantage the opportunity in the year to taste the benefits of first new potato, the Andalusian early potato. A known potato due to its flavour thanks to the land and climate of Andalusia, without stored.

For the launch of the new brand, it has been designed a campaign for this year under the slogan, "All in good time”. With this claim it is expected to emphasize that throughout the year people know that every pleasure has its moment, it's worth the wait if expectations are high. That´s what happens with gifts at Christmas, enjoying ice cream in summer, picking mushrooms in autumn and, undoubtedly, tasting Andalusian early potato in spring.

Thus, one can enjoy something similar, but knows it is not so genuine and pleasant as in this time.