Fruit Attraction, consolidated fair

Although there is still much to do, Fruit Attraction, an event that took place last week at IFEMA / Madrid, we could say that is a fair consolidated. Visitors have been seen in halls 7 and 9 a wide range of fruits and vegetables of all Spanish regions and also from other countries in the world.

The third edition has been a success. The major producers have participated. The distribution, both domestically and internationally, has not missed the appointment.

The exhibitors included the presence of Asociafruit - Andalusian Early Potato, who this year have again opted for this important event in horticulture. The presence at Fruit Attraction has allowed, among other issues, contact with customers and industry players in order to obtain better forecasts for next season.

In general, regardless of the results obtained in this show has been seen that, despite all the complications faced by producers, this sector, horticulture, and taking into account the difficult situation experienced by the country, is but very much alive. In fact the word "crisis" has hardly been heard. What has struck is the word for money and food security. On the other hand, there have been other austerity and businesses have saved on unnecessary expenses. The important thing was to appear in Madrid, in which, it seems, has been a success.

As developments have not been excessive. Many are in full campaign and this has been the focus of his presentation. Although not stop innovating, now many continue with the existing product line and promotion initiated in previous years. Of course, the direct to consumer promotion - new channels via Facebook and Twitter-linked to the food and health, is very present.

The presence of exhibitors, as in previous editions, has been accompanied by major conferences, including the 5 A Day International Congress, the European Conference of broccoli, the International Symposium of the pomegranate, the day the Purple Garlic Pedroñeras Apple and Attraction. Days very specific, but which certainly have aroused great interest and Madrid have brought a large number of professionals. To highlight the "show coocking" that have attracted much attention, both within the framework of Fruit Fusion as the days that mostly have included a live cooking section.


Source: www.agronoticias.es