New campaign look ALL IN GOOD TIME

The new campaign is based around the slogan “All in good time”, which highlights the seasonal character of the Andalusian Early Potato; this is a strong advantage in freshness and flavour against the preserved potato.

Throughout the year, everybody knows that every pleasure has a right time and it is worth waiting if our expectations are high. This happens with presents at Christmas, ice creams in summer, collecting wild-mushrooms in autumn or watching a World Cup football match. One may experience a similar sensation at a different time, but will always know that it is not as authentic and enjoyable as when the right time comes. Basically, all in good time.

The same thing happens with food. The consumer can find most types of food in the market, but is aware that each specific food has its ideal moment, when is fresher and tastier. And this not only happens with food, but also with certain special moments or events for which we have to wait until the right time comes. All in good time.

When referring to the Early Potato, the right time is from April to June. Enjoy it.

Ice cream - flyer

Ice cream - poster

Canvas

Leaflet