Promotional campaign in supermarkets

The association of producers of the Andalusian Early Potato repeat the promotional campaign in the main retail chains to make known to the consumer the arrival of the new fresh potato to the markets.

After several months of consumption of preserved potatoes, it is time for new potatoes, the early potato, with all the flavor and freshness, due to be newly harvested. Under the slogan "A seasonal flavor" promotional action was developed from the first week of June and the end of July, in the main hypermarkets and supermarkets.

The hypermarkets and supermarkets who participated in this campaign were Carrefour, El Corte Ingles Supermarkets, Hipercor, Supercor and Aldi supermarkets.

Because of the success among consumers of the last promotional campaign, the second edition provided information about nutritional value and taste of the early potato opposite to preserved potato, with lower levels of freshness, quality and taste. This campaign has received support from the Regional Government Ministry of Agriculture and Fisheries (CAP) of the Junta of Andalusia.

Like other seasonal fruits and vegetables like oranges, watermelon, melon or strawberry, it must be known that the potato also has its peak freshness and flavor. This period starts at April with the early Andalusian potato, the first one of the year.

The mark Andalusian Early Potato guarantees its early character, properties of maximum freshness and flavor, and origin of the fields of Andalusia.